Mastering the Marketing Mix will help you jump-start your business strategy while reducing the risks involved with growing your business.
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Mastering the Marketing Mix will help you jump-start your business strategy while reducing the risks involved with growing your business.

The marketing mix is your toolbox of all the strategic items to generate income and profits from your products and services. It’s comprised of the 4-Ps — product, price, place and promotion, but these expand into key dozens of tools for developing your company strategy.

Start your strategic plan by selecting a specific target market and build your marketing mix around them — so you get the results you want without losing your shirt on wasteful marketing. Focusing your efforts on a single target market at a time is the key to strategic planning that gets the best results, regardless of how great you think your business strategies are.

Mastering the Marketing Mix is critical to achieving your business strategy and generating a huge success for your business.

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