In our short marketing course today, here’s a quick look at one of the most important marketing tools for most businesses, the demonstration. For many people and businesses taking our short marketing course, creating and using a powerful demonstration could really boost your marketing results. Mastering the effective demo will help you jump-start the number of people who actually buy from you while reducing the risks involved with growing your business.
A powerful demonstration of how your product or service works can really boost the effectiveness of your marketing.
Many of you taking our short marketing course today may remember the company that showed on TV that their vacuum cleaner was so powerful it actually lifted a bowling ball. That demonstration was a real attention grabber.
Or the infomercial showing the Vegomatic slicing and dicing fruits and vegetables with ease.
How about Blendtec’s WILL IT BLEND videos on YouTube, showing a food blender grinding an Apple iPad to dust before our eyes.
Most viewers of our short marketing course know there’s little more powerful than an engaging demonstration of how your product or service works, or what happens after a customer has bought it.
Famed sales trainer Fred Herman used to tell the story of how PPG’s top salesperson far outsold all the other reps in the company because he developed a dramatic demonstration of their company’s product.
PPG was the maker of glass for cars and trucks, which had a thin plastic coating to prevent it from shattering in the driver’s face.
At the company’s annual conference he explained his technique. He would show up at the prospect’s office with a piece of glass and a ball-peen hammer. Then he’d shatter the glass with the hammer, right in front of the client. This shocking demonstration was a key part of how this rep turned prospects into buyers, by getting them emotionally engaged in his presentation.
The company proceeded to give all its reps glass with hammers. Yet the following year this rep was still ahead of everyone else in sales. When asked how come, he explained, This time I gave the hammer and the glass to the client, and let him shatter it.
And this is the key point of today’s short marketing course.
The more you emotionally engage your prospect in a demonstration of how your product or service works, especially if that demonstration highlights the main feature or benefit of what you’re offering, the more products and services you should be able to sell.
Most of you taking this short marketing course will understand that if you sell through trade shows, food or department stores, or live in front of a customer, having an effective demonstration could turn the tide for your product or business.
And even if you can’t show a live demonstration, having photos on a package, using a video demonstration or a retail display, could provide a glimpse of your product in use, while building credibility and enthusiasm for what you are selling.
In our short marketing course archives we know that Tupperware became a billion-dollar company by developing the party-plan method of marketing. That’s where someone in the neighborhood hosts a gathering of neighbors to prepare food and demonstrate how effectively the products work.
Even major training and consulting companies use demos as an essential part of their marketing.
As you can see from the examples in today’s short marketing course, including an engaging demonstration could really boost the impact of how you present your product or service, helping turn many more prospects into actual customers.
