I have a manufacturing company. Does this apply to my business?
A: Absolutely. Although every business is different, these marketing processes and tools have been applied to hundreds of manufacturing, distribution, and other businesses with consistently dramatic and positive results. Of course, you will need to actually apply what you learn to your specific business and situation. However, these are basic principles and tools that work no matter what kind of business you have.
I have a home-based Internet business. Does this apply to me?
A: Yes, this applies to home-based and Internet businesses of all type and size. Smaller businesses have different needs and capabilities. So the marketing tools and principles have been tailored specifically for smaller and home-based business success, while also addressing larger ones. Of course, to get positive results, you will need to apply what you learn.
I have a retail business (restaurant, store, shop). Does this apply to me?
A. Absolutely. Hundreds of stores, restaurants, shops and other retail businesses that have found this to be relevant and valuable to their business. Although we sometimes tailor specialized workshops for retailers, the build of what we cover is in our core programs. Here’s the secret.
You have loads of information. Do I have to go through everything to start seeing benefit?
A: No. Each module is designed to be independent and to provide plenty of useful benefit. We have heard from many people who got tremendous results from just one or two segments. However, the entire series provides a broad range of valuable tools and concepts. Don’t fall into the trap of finding one or two successful tools and then stopping. If you can earn more money and sell more customers with just a few of the tools and concepts, just think of how much more you could earn applying even more.
If I have a free membership and I want to access the books and courses in the paid membership, how do I do it?
A: It’s easy to access more of the materials and videos on our site. Simply click the link here and scroll to the bottom of the page.
What’s the difference between the training and information on this site and the stuff they teach in school?
A: First, we are consistently invited to present this information at universities and related venues because of the power and relevance. Of course, the benefit of learning it here rather than in a university setting (besides the much lower price) is you can listen, watch, interact and learn in the comfort of your home or office. However, as this is taken from more than 30 years of working with hundreds of businesses of virtually all size and type, you will find this information, exercises and training to be radically different from what’s available in virtually any school. Most schools provide the standard 4-Ps-type training (product, price, place, promotion) without addressing the peculiarities and opportunities for smaller businesses. This means much university education is lacking much of the essentials that need to be applied to get a smaller business to thrive. By contrast, this has been road-tested with literally hundreds of businesses and people just like you — often with dramatic results.
How long do I have access to the courses and videos?
A: Once you have been granted access to the courses and videos, you will continue to have continued access as long as you want.