Competitive Edge

__________________
Twist Test Introduction

_____________
The 5 Questions

_____________________
Eliminate Buying Obstacles

______________
Competitive Edge


Expanding Your Competitive Edge


10 Case Studies followed by extensive Chart Examples...

The Competitive Edge and Business Model Calculator -- is designed to help you uncover a game-changing competitive advantage for your product, service or business.

The Case-Studies and the Chart-Overview provide hundreds of examples to expand your thinking to the possibilities of what could be applied to your own product or business.

See Videos Below


Click here for
The Twist Test™ Questionnaire


Click here for
The Twist Test™ Action Guide PDF

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Case Studies

#TitleLength
1
Case Study Overview












1:00
2
Case Study: Kinkos / Access












3:04
3
Case Study: Mary Hudson / Price












2:12
4
Case Study: Amazon / Partnering












2:31
5
Case Study: Carbonite / Internet Simple












2:19
6
Case Study: Galpin / Easy-Pay












2:50
7
Case Study: Peter Lik / Prestige












2:52
8
Case Study: Waldo / Service Product












3:22
9
Case Study: Cheesecake / Specialize












2:24
10
Case Study: Disney / Become a Hub












3:14
11
Case Study: ABC / Sell in Bunches












4:25
12
Case Study: Summary












1:07

Business Model Calculator

#TitleLength
1
System Overview












1:07
2
How the Chart Works












2:42
3
Begin the Chart












0:26
4
Product: Easier / Simpler












2:00
5
Product: More Effective Better












1:46
6
Product: More / Less Specialized












3:39
7
Product: More Fun












1:25
8
Product: Faster / Slower












2:46
9
Product: Lower / Higher Priced












4:04
10
Product: Larger / Smaller












2:02
11
Product: More / Fewer Features












3:10
12
Product: Significantly Different












2:09
13
Product: Make It Seem More Familiar












1:39
14
Product: Make It More Extravagant












0:44
15
Product: Use It As a Hub of More Products












2:08
16
Image: Strengthen or Change












2:58
17
Customer Base: Change












2:55
18
Access: Improve or Change












3:45
19
Evaluation: Simplify












1:52
20
Try Before You Buy












2:27
21
Purchase Process: Simplify or Change












3:44
22
Installation: Simplify or Change












3:18
23
Use: Simplify or Change












2:03
24
Re-Purchase: Simplify or Change












3:01
25
Recommendations: Simplify or Be Essential












1:57
26
Resources: Help Others Make Money












2:06
27
Resources: Partner With Synergistic Businesses












1:11
28
Resources: Using the Law












3:52
29
Resources: Gaining Financial Clout












3:03
30
Resources: Expanded Expertise












1:37

__________________
Twist Test Introduction

_____________
The 5 Questions

_____________________
Eliminate Buying Obstacles

______________
Competitive Edge

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