5 Questions

	The 5 Questions Strategic overview of your business through five key questions... (1) What Do You Sell? (2) To Who? (3) How Is Your Product or Service Used? (4) What Are You Competing With? ...and (5) Why Should Someone Buy Yours? See Videos Below
Click here for The Twist Test™ Questionnaire Click here for The Twist Test™ Action Guide PDF (With EZ-Fill Forms You Can Save)
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#	Title	Length
1	The 5 Questions Intro: How the 5 Questions Works	0:43
2	Research Sources	3:04
3	What Do You Sell: Product and Concept	2:23
4	To Who: Overview	1:00
5	To Who: Segmentation (Dividing Into Groups)	3:34
6	To Who: The Circle (Defining Hot Customers)	4:33
7	To Who: Demographics (Key Characteristics)	4:50
8	To Who: Personas (Finding a Face)	3:31
9	To Who: Maslow (The Real Buying Motive)	4:39
10	How Is It Used?	3:24
11	Competition: Categories	3:44
12	Competition: Products, Services, etc.	1:22
13	Why Buy Yours: Solution and Positioning	2:12
14	Why Buy Yours: Credibility and Promotion	3:00