In today’s short marketing course, we’ve been going over the second half of the top 16 Internet marketing techniques for bringing high quality visitors to your website. Mastering the Internet marketing techniques listed in this short marketing course will boost the number of Internet visitors who could actually buy from you, helping you generate the kinds of results you want from your business.
The list includes:
- Search Engine Optimization
- TV, Radio, Print Ads
- Talks, Speeches, Seminars
- PR and Press Releases
- Online eZine Articles
- Pay-Per-Click (Web Ads, Banners)
- Viral Marketing
- Webinars, Teleseminars
- Social Media (Facebook, YouTube)
- Email to Your Lists
- Email to Rented Lists
- eNewsletters (Other People’s Lists)
- Joint Venture Partners
So far in Part 1 of our short marketing course covering these top 16 Internet marketing techniques, I’ve gone over the first eight.
In this article, let’s continue with the rest of them.
Number 9 in our short marketing course is Webinars, Teleseminars.
These are online presentations, often educational, that ultimately drive people to sign up for something, or that get people to actually buy something.
Number 10 is Social Media, such as Facebook, YouTube, Twitter, and LinkedIn.
Social media can be tricky. Many marketers get thousands of fans but are not successful at converting them to actual buyers.
Still, with almost a billion people on Facebook alone, social media could be an important driver of people to your website, especially if you can ultimately convert some of them to buyers.
Number 11 is Tell-A-Friend.
This is generally a free or low cost app you can put right on your website, to make it easy for people to share an article or web page they like with others. The tell-a-friend app generally opens the person’s email program and let them check the names of all the people they’d like to send the message to.
Number 12 in the short marketing course is Email to Your Lists.
Capturing emails of people who visit your website can be valuable. Email generally costs nothing to send, and gives you an ongoing opportunity to periodically remind people about your products or services. Many marketers will create a monthly newsletter with helpful information, that includes an ad for your product or service at the bottom.
Number 13 is emailing to Rented Lists.
Some list brokers will provide access to email lists of supposed prospects for products or services that are similar to yours. You must be careful using rented lists as they often have old and expired email addresses.
Also, these people don’t know you and are not used to receiving emails from you. So you may get many of them asking you to UNSUBSCRIBE them from your email list, because they consider your email as unwanted SPAM.
If too many people unsubscribe to your emails, that could hurt your ability to use some of the email services like Constant Contact, iContact and aWeber, and limit your ability to send emails to certain servers, like Gmail and AOL. Still, if you could access an effective list from a reliable source, using rented lists could be valuable.
Number 14 in today’s short marketing course on how to bring high quality visitors to your website is advertising on other Internet Marketers’ eNewsletters.
If your product or service is appropriate for an Internet marketer’s audience, some will let you place an ad in their eNewsletter, for a fee, or for an affiliate commission, which is like a finder’s fee they pay every time someone buys. Your product or service must be appropriate for their audience or most won’t even consider you.
Number 15 is in today’s short marketing course is using Affiliates.
If you sell products or services online, many marketers are continually on the lookout for businesses like yours that offer an affiliate fee, which is basically a finder’s fee you pay every time they bring you a customer who buys. Offering your product to affiliates or through the various affiliate networks, could be a low cost way to generate more traffic and customers.
And lastly in today’s short marketing course is number 16 – Joint Venture Partners, also called JV Partners.
When you have a product or service that could be ideal for someone else’s audience, joint venture partners could be lucrative and valuable in helping you co-market to an audience you would otherwise not have access to.
JV Partners tend to fall into three categories.
- One is someone who will market your product to their audience for a fee or percentage.
- Two is someone who exposes your product to their list in exchange for you doing the same, exposing THEIR product to your list.
- And three is one or several people with similar businesses, pooling their money together to co-market, so they have more money and resources to pay for bigger and better advertising and marketing.
JV partners are generally very selective because they work hard to protect their list, if they have one. Therefore, don’t offer products or services that may not be the best fit. Still, with creativity, JV partners can become an essential way to get new visitors to your website and customers for your business.
Although some of the techniques mentioned in today’s short marketing course can be more important than others, like getting backlinks from authority websites, the more of these techniques you use, the more prominently your website will be found by your potential customers.