Riley on Marketing: What A Little Girl Can Teach Us

A terrific marketing lesson from a little girl’s profound observations, asking why do girls need to choose pink and little princesses, while boys get action toys and more colors. This is a great tip for business. Little Riley gives marketers insight into the dilemma creative kids have because marketers try to push customers into a specific stereotype. In our business strategy we expect girls to like pink and boys to like blue. So are we forcing them to comply rather than feeding their creativity? Is this really the best plan for your marketing strategy?

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